M3M Enters Noida Property Market, to Invest ₹2,400 Cr in Sector 94 Mixed-Use Project

M3M Enters Noida — The Announcement

Realty firm M3M India has bagged a 13-acre land parcel in Noida through e-auctions and plans to invest around ₹2,400 crore to develop a mixed-use project, its director Pankaj Bansal said on Wednesday.

M3M India, which has a major presence in Gurugram, will be foraying into the Noida property market through this project — its first major entry into the city.

The Land Deal — 13 Acres in Sector 94

“We have secured a 52,000 square metre plot in Sector 94 through an e-auction conducted by the Noida Authority. We will be entering into the Noida market through this land acquisition,” Bansal told PTI.

The land was bought at ₹827.41 crore through the auction, he said, adding that the total acquisition would reach around ₹1,200 crore including lease rent and registration charges.

The Project — Housing, Retail & Serviced Apartments

“We are targeting to launch this mixed-use project, comprising of housing, retail and serviced apartments, in February–March next year,” Bansal said.

The mixed-use format — combining luxury residences, high-street retail and serviced apartments within a single development — mirrors M3M's successful integrated-development model from Gurugram, now brought to the Noida Expressway.

Funding & Expansion Plans

Asked about the funding of this project, Bansal said the company was in talks with financial institutions to raise funds.

He added that the company plans to acquire more land parcels in the Noida–Greater Noida market — from the authorities as well as private developers and landlords — signalling a broader NCR expansion beyond this single Sector 94 acquisition.

M3M's Track Record & Sales Momentum

At the time of the announcement, M3M India reported that its sales bookings rose 34 per cent to ₹3,583 crore during the April–September period of the fiscal, against ₹2,668 crore in the year-ago period.

In October, M3M India said it would invest ₹700 crore to develop a new retail property in Gurugram, Haryana — launching a retail project, M3M Capitalwalk, in Sector 113, Gurugram. The project was planned with 1,047 units of different sizes, ranging from 100 to 3,000 square feet.

M3M India holds a land bank of around 3,000 acres, of which 600 acres had been recently acquired. The group had earlier bought 185-acre land in Gurugram for ₹1,211 crore from the Sahara Group in 2014, with the deal completed in 2016.

The M3M Group is also developing Trump Tower in Gurugram. Its promoters had in 2021 formed another real estate venture, Smartworld Developers, investing around ₹3,000 crore to develop the company's first two residential projects in Gurugram. Smartworld Developers Pvt Ltd raised ₹250 crore from Motilal Oswal to build existing housing projects and fund future growth plans.

What This Project Became — M3M The Cullinan

The 13-acre Sector 94 acquisition described in this announcement went on to become M3M The Cullinan — an ultra-luxury mixed-use development with 5 residential towers offering 3, 4 and 5 BHK apartments, signature penthouses and a high-street retail boulevard.

Priced at ₹25,000 per sq ft with a 25:75 payment plan and RERA registration (UPRERAPRJ442214), the project delivered exactly the housing-retail-serviced-apartment mix Bansal outlined. For a full breakdown of pricing, floor plans, the payment plan and an investment view, read our M3M The Cullinan price, floor plan & investment guide.

Why This Matters for Sector 94

M3M's entry marked a turning point for Sector 94. A Gurugram-heavyweight developer committing ₹2,400 crore to a single Delhi-border address validated the sector's positioning as Noida's premier ultra-luxury micro-market — and set the stage for the cluster of landmark projects that now define it.

For buyers and investors, the takeaway is straightforward: developer commitment of this scale, combined with the Expressway location and the protected Okhla Bird Sanctuary view corridor, underpins the long-term value case for Sector 94 that continues to play out today.